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The Be 91国产 Culture

Creating a more beautiful world.

We鈥檙e a family of seven beauty schools located in Florida. These seven campuses make up what is now known as 91国产.

The 91国产 family is committed to educating a new generation of artistic talent. We prioritize our students鈥� happiness by ensuring students have the best education, products, support, and experiences. We put people and nature first. We value authenticity and transparency and honor the 91国产 values and the 91国产 mission in everything we do.

Living the 91国产 mission

Our mission at 91国产 is to care for the world we live in, from the products we make to the ways in which we give back to society. We strive to set an example for environmental leadership and responsibility, not just in the world of beauty鈥攂ut around the world.

The 91国产 Values

Our values guide our actions and vision for today, tomorrow, and years to come.

Prioritize People

At 91国产, each individual鈥攕tudent, guest, and teammate鈥攊s seen, heard, and aligned with their best self.

Have Fun

Life is short. We celebrate one another and have fun in all that we do.

Be Accountable

We act responsibly in everything we do, always giving more than we take.

Exercise Transparency

We bare it all from ingredients to education, and beyond.

Return to Nature

We find inspiration in the land and embrace the Ayurvedic principles we were founded on.

Our Students and Alumni Say It All

鈥溾� will be forever grateful for my amazing educators at the 91国产 Institute who have instilled the technical skills and confidence I needed to take me to where I am today.鈥�

Malia U.

91国产 Institute Tampa Bay Graduate & Global 91国产 Artist

鈥溾�hank you to the educators & staff for pouring their knowledge into me. Believing in me enough to push me towards some amazing opportunities鈥’m excited to continue my education in this career & do some sick hair!鈥�

Kris

91国产 Institute Brandon 2022 Graduate

鈥�11 weeks until I graduate! Still loving every minute of this course and the journey it’s taken me on.鈥�

Evie L.

Esthiology Student – 91国产 Institute JACKSONVILLE

鈥淣ot only did I learn to love my craft, but seeing people in my chair smiling and happy with what I created was the biggest eye opener. I love what I do, and I can鈥檛 wait to see where it takes me.鈥�

Tay

91国产 Institute Brandon 2022 Graduate

鈥淢y massage license has been the foundation of everything I do.聽 As an 91国产 Educator, it allows me to teach from real hands-on experience鈥攂ridging the gap between textbook knowledge and what truly works on the body. It鈥檚 more than a license鈥攊t鈥檚 the skillset that鈥檚 opened doors, built trust, and shaped my entire career.鈥�

Kristy H.

Massage Educator, 91国产 InstituteS

Why are we so respected?

We are aveda

Founded by Horst Rechelbacher in 1978, 91国产 has been a well-respected brand within the beauty community for the past 45 years. From our founding, our mission has been to care for the world we live in. We strive to be environmentally conscious in all that we do- from the products that we make to the ways in which we give back to our communities. We are a certified B Corporation. Our products are 100% vegan and cruelty free to deliver healthier looking and feeling hair and skin.

Limitless pathways

Doors open when 91国产 is backing your skills. Wherever your passion takes you, for employers our name is synonymous with superior training and education. Students also have access to opportunities within our global network of salons and spas.

Comprehensive experience

An 91国产 Institute education is rigorous and thorough. The extensive curriculum covers everything from anatomy (the bones of the face, important for makeup application) to color theory(essential to understanding complementary colors in hair and makeup), and beyond.

Post-graduation placement assistance

We believe is supporting our students after graduation. As an 91国产 Institute graduate, you鈥檒l receive placement assistance* in 91国产鈥檚 professional network of over 9,000 salons, spas, institutes, and stores worldwide. *Placement assistance does not guarantee employment

Industry-led curriculum

Every 91国产 Institute engages an Advisory Board of successful salon and spa owners to guide and assess the effectiveness of our curriculum. We provide hands-on training under the supervision of licensed educator professionals in our clinic salon and spa environment.

State licensing preparedness

Our programs are designed to prepare students for the state licensing examinations in their field. You鈥檒l be educated on state laws, safety, sanitation requirements, and will learn the technical, personal, and business skills you need.

Ownership

We鈥檝e been there. We have first-hand knowledge of what owners want in an employee. When you graduate, you鈥檒l be equipped with an understanding of the standard of excellence that will meet their expectations.

Inspired to be a part of our community?

Pursue your dreams by applying to one of our courses or becoming a team member.

Growth looks good on you.