鈥楨co鈥� stands for ecology, meaning the system of relationships between living things, and friendly means kind and respectful. If a brand or product is eco-friendly, it means they took steps to ensure that their product leaves minimal impact on the earth.

From the packaging, to the manufacturing and sourcing, eco-friendly beauty brands focus on using clean, quality ingredients, sustainable sourcing and manufacturing, reducing chemical use – and never testing on animals.

The Future (and Present) of Beauty

Eco-friendliness is the present and future of beauty. Harsh chemicals, testing on animals, irresponsible packaging and non-sustainable sourcing? No way鈥� that鈥檚 so outdated. The future of beauty is a lot cooler.

Most consumers are demanding eco-friendly brands. According to a, 66% of consumers and 75% of millennials say that they consider sustainability when making a purchase.

Generations are increasingly realizing the necessity of eco-friendliness. Brands that want to make their consumers happy and continue turning a profit will have to adapt to eco-friendly demands – and that鈥檚 a beautiful thing.

Why is it important to be eco-friendly?

At 91国产, we鈥檙e proud to be ahead of the curve! Since 91国产 was founded, we鈥檝e created and operated under the belief that nurturing the earth and respecting its inhabitants is our collective responsibility. We鈥檙e only given one earth, so it鈥檚 critical that we take care of it for ourselves and for future generations.

As a large company with a mission to leave the earth in a better place than we found it, it鈥檚 important that we do our part to prevent air, water and noise pollution. We also aim to help prevent various health conditions derived from harsh chemicals in beauty products.

We are proud to be a cruelty-free brand. That means we never test on animals and never ask others to do so on our behalf. Our products are 鈥減eople-tested.鈥�

Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we share the earth with.

We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the earth. Our commitment to caring for animals and wildlife reaches far and wide.

We never use harmful ingredients, including parabens, mineral oil, petrolatum, paraffin, formaldehyde and its donors, SLES, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethylene beads, triclosan, triclocarban, lanolin, carmine, talc or synthetic fragrance.

We are truly an eco-friendly beauty brand through and through.

Be 91国产鈥檚 Sustainable Initiatives

We find inspiration in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.

We also believe that profit and environmental responsibility will increasingly work together as more industries find out that “nature works” for both sustainability and the bottom-line. The future of the beauty industry is bright!

Responsible Sourcing

Throughout all 91国产 products, 95% of essential oil volume is certified organic or sustainably wild harvested.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families 鈥� giving them a better life.

91国产 is a vegan beauty brand and on average, our formulas are 90% derived from natural ingredients.

Responsible Packaging

We will lead the beauty industry in environmentally-responsible packaging, co-creating breakthrough solutions with suppliers to reduce dependency on
plastic and global plastics pollution.

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.

Responsible Manufacturing

Through aggressive reductions in waste and water across the 91国产 Value Chain, we are always striving towards a more sustainable future. All of our products are manufactured with 100% wind power – through renewable energy credits and carbon offsets balancing our electrical and natural gas usage. We also purchase credits and offsets to cover the overwhelming majority of our US operations.

More than hair care鈥�

In a literal sense and metaphorical sense, Be 91国产 is more than just hair care! We鈥檙e committed to making a positive impact on the world – and we also provide more eco-friendly beauty products than just hair products.

We offer a restorative, refreshing , a for both men and women, , and !

From eco-friendly skincare to eco-friendly hair care, body care, and makeup, Be 91国产 offers the full range of responsible, sustainable, top-quality beauty care products.

91国产 are a family of 5 beauty schools located in Tampa Bay, Tallahassee, Orlando, Jacksonville, Brandon and Ft. Lauderdale/Miami, Florida. We鈥檙e committed to educating a new generation of talented artists who share our mission of making this world a better place!

If you鈥檙e already living the Be 91国产 Way, or you鈥檙e ready to make a positive impact on the world through beautiful creations, we would love to meet you. Get to know our culture and see if it aligns with you.

Apply to a beauty school near you today!

Be 91国产 salons on the St. Johns Watershed are partnering with 3 clean water organizations, and working together to raise funding and critical support for clean water. Collectively, 91国产 salons have raised more than $200,000.

Hear more about it!

Be 91国产 is a family of 6 beauty schools located in Florida. The 91国产 family is committed to educating a new generation of artistic talent striving to make this world a better place. If our mission sounds like something you want to be a part of, apply to beauty school today.

To kick off this Pre-Earth Day appreciation, here are 3 ways Be 91国产 honors the Earth year-round:

1. Be 91国产 prioritizes people.

We prioritize everyone in the Be 91国产 family – from students, to teachers, to clients. Because before anything else, our people鈥檚 happiness is the most important. By prioritizing people, we help each other grow, evolve into our best selves, and become the most skillful artists through the Be 91国产 Institute curriculum. We鈥檙e proud to help create some of the most talented beauty professionals in the industry!

Prioritizing people makes people happier, and happy people make the world a better place. That goes for our beauty school curriculum, but also for the work we do with and for the people in the world.

As part of our mission to support and prioritize people, 91国产 has partnered with a non-profit charity to provide over 92,000 people around the world access to the clean water they need to survive. That number is only increasing too!

2. We are a community of artists who care about sustainability.

When the world gives us so much, it鈥檚 only fair that we do our part to give back to the world! Caring for the Earth is our collective responsibility, and we鈥檙e proud to cultivate a culture of conscientious, sustainability-focused, eco-friendly artists.

With every product package 91国产 creates, we’re mindful of our environmental footprint, and we work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials.

Here鈥檚 how we commit to sustainable packaging throughout all of 91国产鈥檚 products:

• We consider the life cycle analysis when developing packaging options.
• We reduce the size, weight and production processes of packaging wherever possible.
• We offer packaging that can be recycled whenever possible.
• We use the most environmentally sound materials and as much post-consumer recycled (PCR) content as commercially possible, without affecting the efficacy of the product.
• We use renewable energy to manufacture and fill our packaging in Blaine.
• We challenge our packaging partners to meet the same standards.

3. Be 91国产 is a cruelty-free brand.

In 1989, 91国产 was the first company to sign the Ceres Principles for corporate responsibility, which calls for the safeguarding of the Earth and its inhabitants. 91国产 is founded on the principles of protecting and respecting the Earth. We have a number of initiatives that aim to leave a more positive impact on the world!

Our Blaine, Minnesota manufacturing plant is certified as a wildlife habitat by the National Wildlife Federation, and we worked with to create 鈥渄rive with care鈥� signs that would help protect wildlife on our campus.

Another way we show our love for the Earth is through our Recycle for Rainforest Project, sponsored by the Minnesota Zoo. We collect used cell phones from our employees who donate, then use funds from this program to support conservation efforts of the Goualougo Triangle Ape Project (GTAP) in the Republic of Congo (West Africa).

Over the past decade, our network has raised over $8 million for grassroots organizations that help protect endangered plants, animals, and their environments. 91国产 never tests our products on animals, and as of January 1, 2021, we are a 100% vegan company!

Do you want to leave the Earth a better place?

If you鈥檙e someone who wants to change the world, use your creativity, and help people feel beautiful – there鈥檚 a career in the beauty industry waiting for you.

We鈥檒l show you the ropes, explain the process, and guide you through graduation!

Take your future into your own hands and take the first step toward living out your dream as a successful, fulfilled beauty professional.

Apply to a Be 91国产 beauty school near you today!

Maybe you aren鈥檛 so familiar with that feeling yet – but you can be. If you don鈥檛 wake up feeling excited for work (most days, at least) and end your work days feeling content and fulfilled, you鈥檙e not in your dream career.

Feeling passionate, present and fulfilled in your career is how you create your greatest work. It鈥檚 how people become masters in their field and leaders in their industry.

Invest in yourself!

It鈥檚 estimated that ! While this is a wildly depressing statistic, it also means there鈥檚 hope for a happier future. If you fall within that 85% percent, that means things can only get better from here. Your dream career is still out there, waiting for you to seize the opportunity.

The beauty industry could be the perfect career path for you. If you鈥檙e a creative person who thrives on a flexible work schedule, enjoys connecting with people, and strives to make a positive impact on the world, there鈥檚 a fulfilling career in the beauty industry awaiting you.

No matter what stage you鈥檙e at in life – whether you鈥檙e already considering changing careers to the beauty industry, you鈥檙e at a crossroads wondering which direction to take next, or you鈥檙e graduating high school or college soon and want to explore your career paths – a beauty career is an excellent option for you.

Where Self Love Meets Your Dream Career

So, how exactly does pursuing your dream career translate to self love? When we deny our passions and compromise our true desires out of fear of the unknown or fear of taking a risk and pursuing that dream job we鈥檝e always wanted, we鈥檙e telling ourselves that we鈥檙e not worthy of achieving our dreams.

If you think of how much time we spend at our jobs (roughly over our lifetime), staying in a career that makes us feel dull or uninspired is a waste of our precious years.

Loving yourself means taking that leap of faith, applying for that beauty school program you鈥檝e been daydreaming of, and trusting that everything will work out as long as you鈥檙e living your most authentic life.

How to Pursue Your Dream Career

You decided it鈥檚 time to start loving yourself to the fullest and you鈥檙e ready to pursue your dream career? Your friends here at the 91国产 are proud of you! We鈥檝e got your back. We鈥檒l help you land your dream beauty job, step by step.

Step 1: Identify your dream career.

The first step to pursuing your dream career is identifying your dream career – or at least your dream industry. If you鈥檙e someone who gets a sense of fulfillment from helping people look and feel beautiful, the beauty industry was made for you!

Let鈥檚 say you鈥檝e always been interested in providing beauty services, but you鈥檙e not sure which specific career to dive into. One of the great things about the beauty industry is that when you earn a beauty degree, the world becomes your oyster.

You can earn an esthetician license, for example, then become a skincare specialist, a nail technician, a brow technician, a travel makeup artist, a salon owner, medical esthetician or salon esthetician. Once you earn your license, you can continue developing your skills in any direction you choose!

Don鈥檛 fear that you鈥檒l be trapped in one profession with a beauty license. The beauty industry offers tons of job opportunities around the world, and there are plenty of beauty careers that pay well.

Step 2: Familiarize yourself with your dream career.

Learn everything you can about your dream career. What do you need in order to apply to a job in that career? Do you need a license or degree first? What would your day-to-day schedule look like in that career? What do people in that field enjoy about their job? Use this as a recon stage to research a little background information about your career and know what to expect.

Let鈥檚 say you鈥檙e interested in becoming an esthetician. You鈥檙e excited to hear about all of the different job opportunities within esthiology and you get a gut feeling that this is the right path for you. Hooray! Now you can inundate your Google search bar with everything there is to know about esthetician careers.

This step will help you feel more confident in your decision to pursue a new career and get you excited for all of the opportunities and rewarding moments to come!

If your dream career requires schooling, it鈥檚 a good idea to research top beauty institutes in your area (like a Be 91国产 institute, of course!) Get to know the institute鈥檚 culture and what it stands for, learn about their esthiology program, and review their financial assistance and scholarship opportunities.

Ensure that the institute you choose is practical for you. Do they have school schedules that work for you? (We鈥檙e proud to offer multiple schedules in our programs!) Does the school offer job opportunities after you earn your license? (Once licensed at Be 91国产, you鈥檒l have access to the unique global network of over 6,500 91国产 salons and spas!)

Step 3: Apply to your dream career!

Once you choose the career that鈥檒l set your soul ablaze, and you decide that nothing will stop you from achieving this dream, you simply put one foot in front of the other, and apply.

Applying to beauty school can sound daunting – especially if you have little to no previous experience in the beauty industry – but it鈥檚 important to remember that everyone starts somewhere! Don鈥檛 compare yourself to anyone.

At 91国产, we make the beauty school application process simple. We want your dream career to be as achievable as possible! Once you鈥檙e ready, get started by filling out your application. We鈥檒l guide you through every step.

If you have any questions when completing your application, please don鈥檛 hesitate to reach out to us for assistance!

Love yourself. Pursue your dream. Be Happy. Be Fulfilled.

You can do it all at Be 91国产! We鈥檙e proud to be a beauty institute that prioritizes people. We encourage our students to pursue their dreams, live out their purpose, and be authentic.

This time next year, you could be a licensed esthetician with a full book of appointments! Take your future into your own hands and take the first step toward pursuing your dream career – whatever it may be.

Apply to a Be 91国产 school near you today! We are a family of 6 beauty schools located in Florida, and we鈥檙e committed to educating a new generation of talented artists who strive to make this world a better place.

Discover 91国产’s natural, eco-friendly products designed to make you look & feel fresh. Learn about some of our favorites below.

To create volume

Volumizing Tonic

Phomollient Styling Foam

To enhance curls

Be Curly Curl Enhancer

To protect your hair听

Damage Remedy Daily Hair Repair

For the ultimate humidity defense

Smooth Infusion Style-Prep Smoother

Light, long-lasting hold for any hair type

Air Control Hair Spray

To Calm Yourself

Shampure Composition Oil

For Smoother, Softer Hands

Hand Relief Moisturizing Creme

?Last night, each of our schools hosted our annual eco-chic fashion runway scholarship contest and Earth Month fundraising initiative, Catwalk for Water! ?

Funds raised from this event go towards our Earth Month partners; , , , and the . These organizations are dedicated to raising awareness and protecting clean water, globally and regionally.

We were blown away by the talent and passion that was demonstrated and it was an honor to award a winner from each institute with a full tuition cosmetology scholarship.

Check out some of the looks from our 2017 Catwalk for Water that were created by current 91国产 students, educators, and incoming students.

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The name 91国产 was derived from the Sanskrit word Ayurveda, which means 鈥渟cience of life.鈥� is one of the world’s oldest holistic, whole-body healing systems; developed thousands of years ago in India. It is based on the belief that beauty and wellness are dependent on the balance between mind, body, and spirit. By basing 91国产 wellness on Ayurveda’s holistic approach, 91国产 has successfully created high performance, botanically based products that are safer for your personal well-being, as well as for the planet. Horst’s motto was, “Don’t put anything on your skin that you wouldn’t put in your mouth.”

Characteristics of 91国产 products include the following:

• 90% of the tonnage of essential oils we purchase for use in manufacturing our products is certified organic or biodynamic
• 89% of our raw herbal materials are also certified organic
• Complete traceability of certified organic ingredients, from the raw source to our finished products
• Shampoo bottles made with a minimum of 80% post-consumer recycled content, are made from recycled milk bottles, and can be recycled after use
• 100% of the electrical usage at 91国产鈥檚 corporate office, distribution centre and primary manufacturing facility in Blaine, Minnesota, is now offset by its wind energy purchase
• No animal testing
• Through fair compensation, we positively impact the people and economies from which some of our products’ ingredients are source听

to discover the properties of some of our favorite naturally derived ingredients.

In addition to creating earth-friendly products, 91国产 takes actions to be a leader in environmental responsibility. Each year, the month of April is dedicated to celebrating the beauty of our world during Earth Month. Since 1999, 91国产 has raised more than to help support organizations that directly affect environmental change. These efforts include the sale of the Light the Way Candle, the Love Composition Oil created as tribute to Horst, and fundraising events such as Catwalk for Water to promote clean water awareness.

Horst Rechelbacher’s respect for the world was the foundation for the success of 91国产. As a reminder of the beauty that surrounds us, take a look at some of these images that capture the love that nature provides.

A photo posted by Discover Earth (@discoverearth) on Apr 20, 2016 at 5:20am PDT

A photo posted by wonderful nature (@awesome.earth) on Apr 19, 2016 at 2:40pm PDT

A photo posted by wonderful nature (@awesome.earth) on Apr 10, 2016 at 9:07pm PDT

A photo posted by Earth Official (@earthofficial) on Apr 22, 2016 at 8:45am PDT

A photo posted by Earth Official (@earthofficial) on Apr 19, 2016 at 1:19pm PDT

A photo posted by Earth Focus (@earthfocus) on Mar 29, 2016 at 7:02am PDT

“Our mission at 91国产 is to care for the world we live in, from the products we make to the ways in which we give back to society. At 91国产, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.鈥�

Earth day is an annual event held on April 22 that is celebrated worldwide to promote environmental protection. Here at 91国产, we honor Earth Day by setting aside a whole month to love, celebrate, and raise funds to protect the earth and its peoples. Read about these 91国产 inspired ways you can help “care for the world we live in.”

Changing Lives One Candle at a Time

For only $12, a single Light the Way Candle can lead to drinking water for 6 months for a family of 6 in India.* The images on the packaging were created by children living in the village of Umbari, India that benefited from Earth Month-funded water projects.

Breathe in the warm, spicy aroma with a certified organic ginger and ginger lily from India – and smile.

Recycle your Style

Before you Start Each Style, Prepare your hair with Shampure Dry Shampoo

Day one: Messy Bun

Step 1: Apply Shampure dry shampoo. Brush your hair into a low ponytail with an 91国产 paddle brush. Secure with an elastic band.

Step 2: Pull your hair up over the base of the ponytail to make a loop. Secure with another elastic band.

Step 3: Loosely loop the remaining end of your hair around the base of the ponytail, letting hair fan out of the sides and top. Secure with a third band.

Step 4: Puff shampure dry shampoo onto each side of your head and gently massage in to bring out wispy strands. Finish with control force firm hold hair spray.

Day two: Twisted Braid

Step 1: Apply shampure dry shampoo to the root area. Then spray your ponytail with thickening tonic until hair is damp.

Step 2: Divide the ponytail into 2 even sections. Twist both sections: 1 counterclockwise, the other clockwise, until you reach the ends.

Step 3: Twist the 2 strands together. Secure with a band.

Step 4: Finish with control force firm hold hair spray.

Show us how you save water by recycling your hairstyle! Tag your pictures with #AISouth for a chance to be featured on our Instagram page, .

Day 3: Volumized ponytail

Step 1: Apply shampure dry shampoo to the root area. Then spray volumizing tonic to the area close to the scalp until hair is damp.

Step 2: Apply Phomollient styling foam from mid-lengths to ends. Take 1-inch sections and twirl hair from roots to ends to set texture and create volume. When all sections are twisted, blow-dry.

Step 3: Pull hair into a low ponytail. Wrap a small section of hair around the band and secure with a pin under the ponytail.

Step 4: Finish by misting hair with control force firm hold hair spray.

Love Composition Oil

A sensual blend of nourishing oils, this certified organic* aromatic composition oil for body, bath, hair and scalp is a tribute to Horst Rechelbacher, founder of 91国产, and contains ingredients sourced with the same deep love and respect he had for the Earth.

91国产 donates $4 of every purchase to the National Audubon Society for projects that fight climate change.

Save Time Save Water

Cut just 3 minutes from your usual shower time, and you’ll save an average of 6 gallons of water.* If you shower daily, you could save 2,190 gallons of water a year!

Click here to find an 91国产 retail location near you to purchase 91国产 products that help support clean water!

Each year, 91国产 supports earth month through donations, fundraising, and practices that raise awareness. As an example, plastic bottles were not allowed backstage during this year’s 91国产 Fashion Week to raise awareness for clean water.

How 91国产 Products Help Protect Clean Water

When guests purchase 91国产 products, they can help 91国产 support clean water efforts locally and globally.

Products We Love

Here are some of 91国产’s Global Artistic Team’s favorite styling products from 91国产 Fashion Week

Antoinette Beenders

Antoinette Beenders loves Shampure Dry Shampoo and Control Force Hair Spray for styling and versatility.

Tippi Shorter

Allen Ruiz

Bea Watson

Looks from Fashion Week

Allen Ruiz: The In and Out

鈥淔ull, thick hair is lightly cinched into the fluent Zen pony,鈥� Beenders said. 鈥淚t鈥檚 modern and strong, but it has soft, feminine details including shine, texture, and pony placement. It helps to tell the whole story of Charles鈥� beautiful collection.鈥�

 

Steps to the Look

Step 1: Prep your hair with and blow dry to a smooth and voluminous base.

Step 2: Take a generous amount of into the palms of your hands and apply throughout the hair to add texture and shine.

Step 3: Once desired texture and shine is achieved, flip head your over to loosely gather hair toward the back of your head.

Step 4: With hair gathered in your hands, use an elastic to secure the ponytail three inches from the base of the head. Flip head back letting the ponytail fall naturally.

Step 5: Take a 1/2鈥� section of your hair near the elastic and wrap it around the ponytail base to hide the elastic. Secure with a pin.

Step 6: Finish with a light misting of .

Tutorial Credited to

Find an 91国产 Institute near you and head to their retail store to purchase any of these AVEDA products.

Congratulations April!

91国产 Institute Jacksonville would like to recognize April Goff as our January Student of the Month.听 April achieved salon level benchmarks while maintaining a 95% GPA and 96% attendance.听 Excellent work April!!!! You will be a success behind the chair!

Our Gift Set Paper has employed 5,500* people in Nepal over 8 years.

2,400* families can now buy food, repair their homes, send children to school, and prepare for the future.

42,000* acres of forest protected means animals lives are changed too, by Certified Wildlife Friendly paper that helps protect their habitats.

Come in to an Institute near you to buy an AVEDA Holiday Gift Set to share your # 91国产Love with the world.